Strategic storytelling and advisory at the intersection of culture, climate, and change

 

ABOUT

Jonnah Perkins is a strategist, writer, and media director with deep experience in sustainablity, climate, and culture. She helps leaders and brands translate ecological intelligence into strategy and partnerships that are authentic, resonant, and enduring.

MEDIA + FEATURES

Jonnah directs cross-functional media teams and produces storytelling for national and global publications and platforms on the topics of adventure, agriculture, food, travel, and climate issues.


The Backyard Stories is a podcast and web-column about the lives of athletes, farmers, and land managers who are deeply invested in their home ecosystems - their backyards. but why adventure + agriculture, you might ask. because those who explore and those who steward are two sides of the same ecological coin.

Through this project we explore urgent topics like wildfire, drought, the role snowpack plays in agriculture, air quality, decentralized food systems, revitalizing farming communities, food sovereignty, and raising kids in the anthropocentric epoch, and how political action is vital to protect wild places and regenerate our food system.

Late summer mood board 🌊🤿🎣⛵️
Let’s talk about montages. Like the narrative tool that drives the plot forward but doesn’t bother with the details because there’s too many to mention. Instead let’s pick key moments that feel lofty, that feel poignant, that
I’ve been traveling so much the past few months that time and place have kind of lost their shape. But it’s hard to believe that less than two weeks ago I was running in the San Juan’s with @notlostjustdiscovering , and hanging out
When I said this summer would be about water, I meant what I said. Being in, on, and around water. Eating things that live in water. Being crushed by the weight of water and feeling scared. Feeling like my ears and lungs will burst. But also languish
Just add water💦🤿🌊🐟🧜‍♂️
Sometimes floating is the quickest path to grounding. Maybe it’s because I haven’t been in the kitchen much lately, but I’ve been thinking about ingredients and how to add the right amount at the right time under the right condition
New project for @madagriculture JOURNAL about how we let water go where water will go to protect us from both flooding and drought on our farm: 🥔💦 <In the Driftless region, the prairie root structures, deciduous forest, and wetlands that held so
It’s a colorado-london-florence-paris vibe. Mostly work but all fun 🦬🌱🐂⛰🐑
Wildly fatherly.