Narrative strategy and advisory at the intersection of culture, climate, and industry
ABOUT
Jonnah Perkins is a media director and narrative strategist with deep experience across climate, culture, and sustainability. She works with leaders and organizations to translate ecological intelligence into long-term strategy, editorial direction, and meaningful cross-sector partnerships.
editorial + narrative
Jonnah directs cross-functional media teams and leads editorial projects for national and global publications at the intersection of adventure, agriculture, food systems, land, and climate.
The Backyard Stories is a podcast and web-column presented by Outside + POW about the lives of athletes, farmers, and land managers who are deeply invested in their home ecosystems - their backyards. but why adventure + agriculture, you might ask. because those who explore and those who steward are two sides of the same ecological coin.
Through this project we explore urgent topics like wildfire, drought, the role snowpack plays in agriculture, air quality, decentralized food systems, revitalizing farming communities, food sovereignty, and raising kids in the anthropocentric epoch, and how political action is vital to protect wild places and regenerate our food system.