Jonnah Perkins is a strategist and storyteller working at the intersection of agriculture, climate, and culture. Her career began on her family’s organic farm, where she spent more than a decade immersed in food systems before joining the La Sportiva Mountain Running Team and stepping into the world of outdoor media. That path — from land to sport to narrative — grounds her belief in the power of adventure and reverence for landscapes to shape movements, cultures, and ecological solutions.
Over the past decade, Jonnah has directed and strategically designed projects ranging from grassroots initiatives to corporate and federally funded campaigns. Her work has appeared in partnership with Patagonia, Outside, USDA, Protect Our Winters, and others, always focused on the convergence of climate change, agriculture, adventure, and conservation.
She believes strategy is strongest when it is both grounded and expansive. Her work draws from ecological systems, narrative craft, and lived community practice to help clients move beyond trends into enduring relevance.
CORE focus
Narrative & Strategy
Positioning, story architecture, and language that align vision with credibility.
Advisory & Partnerships
High-level advising for leaders, foundations, and companies seeking to navigate regenerative agriculture, philanthropy, and cultural impact.
Experiential Design
Curating events and experiences that merge land, art, and community to create lasting cultural touchpoints.
