Jonnah Perkins is a media director and narrative strategist working at the intersection of agriculture, climate, and culture. Her career began on her family’s organic farm, where she spent more than a decade immersed in food systems before joining the La Sportiva Mountain Running Team and entering the world of outdoor media. This trajectory — from land to sport to narrative — informs her belief that adventure, place, and ecological intelligence play a central role in shaping culture and long-term change.
Over the past decade, Jonnah has led and designed media and strategy projects ranging from grassroots initiatives to corporate and federally funded efforts. Her work has included collaborations with organizations such as Patagonia, Outside, USDA, and Protect Our Winters, with a consistent focus on the convergence of climate, agriculture, adventure, and conservation.
She approaches strategy as both grounded and expansive. Drawing from ecological systems, narrative craft, and lived community practice, Jonnah works with leaders and organizations to move beyond trends toward coherence, credibility, and enduring relevance.
CORE focus
Narrative & Strategy
Positioning, story architecture, and language that align vision with credibility across media, culture, and industry.
Advisory & Partnerships
High-level advising for leaders, foundations, and organizations operating across regenerative agriculture, outdoor industry, sports culture, philanthropy, and cultural impact.
Experiential Design
Curating events and experiences that merge land, art, and community to create lasting cultural touchpoints.